This is the campaign we were working on in 2020. Halfway through finishing it, the lockdown started. The sound mix and a few other details weren’t completed, since it was canceled immediately, but I still want to share it because I’m really proud of the work we did.

The campaign used, as we used to in those days, real GoDaddy customers and their stories. My role was to act as a ghostwriter, interviewing them and getting to know them well enough to capture how they actually speak and write in their own voice.

The next challenge was working with people who aren’t used to being on camera and helping them perform naturally. And finally, directing non-professional talent to record the voiceover.

This is as far as we got. 2020 sucked.